ਗਾਹਕ
ਵਿਕਰੀ, ਵਣਜ ਅਤੇ ਅਰਥ ਸ਼ਾਸਤਰ ਵਿੱਚ, ਇੱਕ ਗਾਹਕ (ਕਈ ਵਾਰ ਗ੍ਰਾਹਕ ਅਤੇ ਖਰੀਦਦਾਰ ਵਜੋਂ ਜਾਣਿਆ ਜਾਂਦਾ ਹੈ) ਇੱਕ ਵਸਤ, ਸੇਵਾ, ਉਤਪਾਦ ਜਾਂ ਇੱਕ ਵਿਚਾਰ ਦਾ ਪ੍ਰਾਪਤਕਰਤਾ ਹੁੰਦਾ ਹੈ, ਜੋ ਕਿਸੇ ਵਿਕਰੇਤਾ ਜਾਂ ਸਪਲਾਇਰ ਤੋਂ ਵਿੱਤੀ ਲੈਣ-ਦੇਣ ਜਾਂ ਪੈਸਾ ਜਾਂ ਕੋਈ ਹੋਰ ਕੀਮਤੀ ਵਿਚਾਰ ਐਕਸਚੇਂਜ ਦੁਆਰਾ ਪ੍ਰਾਪਤ ਕੀਤਾ ਜਾਂਦਾ ਹੈ।[1][2]
ਨੋਟ
[ਸੋਧੋ]ਹਵਾਲੇ
[ਸੋਧੋ]- Blythe, Jim (2008). Essentials of Marketing (4th ed.). Pearson Education. ISBN 978-0-273-71736-2.
- Frain, John (1999). "Customers and customer buying behaviour". Introduction to marketing (4th ed.). Cengage Learning EMEA. ISBN 978-1-86152-147-7.
- Kansal, B.B.; Rao, P.C.K. (2006). "Environmental Factors in Management". Preface to Management (Parragon Books). Ganga Dhar Chaudhary. ISBN 978-81-89091-00-2.
- Kendall, Stephanie D. (2007). "Customer Service from the Customer's Perspective". In Fogli, Lawrence (ed.). Customer Service Delivery: Research and Best Practices. J-B SIOP Professional Practice Series. Vol. 20. John Wiley and Sons. ISBN 978-0-7879-8310-9.
- Kelemen, Mihaela (2003). Managing quality: managerial and critical perspectives. SAGE. ISBN 978-0-7619-6904-4.
- Papasolomou-Doukakis, Ioanna (2001). "Customer satisfaction". In Kitchen, Philip J.; Proctor, Tony. The informed student guide to marketing. ITBP Textbooks Series. Cengage Learning EMEA. ISBN 978-1-86152-546-8.
- Reeves, Carol A.; Bednar, David A. (2005). "Defining Quality". In Wood, John Cunningham; Wood, Michael C. (eds.). Joseph M. Juran: critical evaluations in business and management. Routledge. ISBN 978-0-415-32571-4.
- Reizenstein, Richard C. (2004). "Customer". In Stahl, Michael J. (ed.). Encyclopedia of health care management. Sage eReference. SAGE. ISBN 978-0-7619-2674-0.
- Stracke, Christian (2006). "Process-oriented quality management". In Ehlers, Ulf-Daniel; Pawlowski, Jan Martin (eds.). Handbook on quality and standardisation in e-learning. Springer. ISBN 978-3-540-32787-5.
- Tennant, Geoff (2001). Six Sigma: SPC and TQM in manufacturing and services. Gower Publishing. ISBN 978-0-566-08374-7.
ਹੋਰ ਪੜ੍ਹੋ
[ਸੋਧੋ]- Juran, Joseph M. (1988). Quality Control Handbook (4th ed.). New York, NY: McGraw-Hill. ISBN 978-0-07-033176-1.
- Tansuhaj, Patriya; Randall, Donna; McCullough, Jim (1991). "Applying the Internal Marketing Concept Within Large Organizations: As Applied to a Credit Union". Journal of Professional Services Marketing. 6 (2). Taylor & Francis: 193–202. doi:10.1300/J090v06n02_14.
- Forget Demographics. Target Communities Instead (Marketing)